Google reports that 40% of millennials and Gen Zers would rather use TikTok than a standard search engine.
Instead of reading about a topic, members of Generation Z would rather conduct a quick search on the app and get a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from regular consumers.
Upgrading your TikTok SEO strategy is a great move if you want to increase your chances of being discovered.
SEO for TikTok: what exactly is it?
The term “TikTok SEO” refers to the process of optimising your movies so that they rank highly in the app’s search results.
Hence, if you want more people to see your video and interact with it, you should make sure it ranks well when people use keywords and hashtags to search for content on TikTok.
Ads on TikTok, better video production, a TikTok management tool, and partnerships with user-generated content (UGC) providers are just a few of the ways that marketers expect to expand their app spending.
Optimizing your content for search and TikTok’s algorithm will be easier if you brush up on your search engine optimization abilities.
If SEO for TikTok is so vital, why is it so underappreciated?
TikTok has been expanding the platform to make it easier to search for and find videos.
Their video description area has recently been increased from 300 to 2,200 characters, giving you 730% more room to describe your video.
Enhancing videos’ discoverability and facilitating their sharing amongst interested parties is a top priority. Information about videos is collected by TikTok’s algorithm so that it can figure out what the post is about and who might be interested in it.
Search Engine Optimization Considerations for TikTok
TikTok’s For You page, the homepage of the app, is curated using an algorithm that takes into account a wide variety of sophisticated ranking criteria (FYP).
Video data such as accounts you follow or interact with, device settings such as location and language, and a plethora of additional ranking signals such as audio and hashtags are all taken into account by the algorithm.
There are several factors that can affect the algorithm’s rankings, but these three are the most important:
In-Depth Video Data
The algorithm behind TikTok wants to show you videos that they think you’ll enjoy, therefore the data from your videos is crucial to the app’s discovery capabilities.
When analysing a video, TikTok takes into account:
- Including Keywords into Captions
- Hashtags Influence Online Material (i.e video transcripts)
The Role of the User
A video’s engagement and views are used as a signal to the algorithm that says, “show us more of this!” As a result, more people will see highly-engaged content. Important interactions between users include:
- Results of finishing and rewatching
- After logging in, go to
Configure Your Device
The algorithm will consider your device settings so that you are not bombarded with videos from accounts whose language you don’t understand (i.e., language and location). Some of the options for configuring your gadget are as follows:
- Where to Apply
- Preferred Languages
- Mobile Device Type
How to Improve Your TikTok SEO for More Views
It’s essential to reevaluate your SEO approach and incorporate social media platforms in light of shifting consumer habits and the growing importance of social networks as information resources.
Learning how to maximise your exposure on TikTok through search engine optimization is a game changer.
Do a TikTok keyword study
TikTok’s ultimate goal is to have search terms go directly to relevant videos.
To demonstrate the importance of in-video text to the algorithm, if you do a search for “best sunglasses” on TikTok, the videos that come up at the top.
Leverage creators from your user base
Shoppers in the millennial and Generation Z demographics are knowledgeable because they find new businesses through material such as reviews, suggestions, and guidance, thereby merging the awareness and decision stages of the sales funnel.
Have a plan for using hashtags
TikTok uses hashtags to organise material, despite widespread speculation that the practise is doomed.
Using a bunch of hashtags at random is a surefire way to reduce interaction and come across as spammy.
But, the TikTok algorithm can learn more about the content of your video if you include relevant hashtags (think of them as keywords) that clarify the topics covered in your film.
The Best Ways to Research Keywords for TikTok
Organize your material into categories
Choose the top 5-10 niches (areas of interest) in which you want your material to be displayed. If you can, try to think of 3-5 general terms and another 3-5 more specific terms.
If you’re a cosmetics company, your umbrella phrases should describe what you offer in its entirety. Cosmetics, quick fixes, and pointers are all examples of these umbrella phrases.
Try out TikTok’s Trend Finder
Marketers may use TikTok’s Trend Discovery Tool to find popular content by a variety of criteria, including geolocation, hashtag, creator, audio, and more.
You may use this to check what keywords are being used in the most popular videos on TikTok right now, which can help with your keyword research.
Check out the work of other artists
Just enter a keyword that has something to do with your content into the search bar. Observe the top results and see if they contain the term in the video description. Was that term used to describe the image?
Explore other TikTok hashtags they’ve included in the video description or peruse the comments for questions to answer to discover potential keywords.
Using a search engine optimization (SEO) approach will boost your TikTok discoverability as user behaviour shifts and more people look for businesses on social media.
Schedule your TikTok postings to keep in sync with the algorithm, and make sure to use keywords and UGC producers that are pertinent to your product or service.