Want to know the most cutting-edge 2023 social media data available? To help you decide which channel or trends to prioritise this year, we’ve compiled the most helpful insights across all platforms.
Put this information about your audience’s demographics, social media usage, and behaviours to work in your marketing strategy and social media planning for the coming year.
Quantitative Analysis of Social Media
The number of people who regularly access social media platforms rose by 4.2% in 2022.
Globally, the percentage of people aged 13 and up who use social media exceeds 75%.
There are more social media users than there are people who use the internet (93%+).
Social media is used by 76 percent of North Americans.
Social media advertising statistics
- More than $268 billion will be spent on social media advertisements by 2023.
- Advertisers shelled out $65.31 billion on social media in 2022.
- Estimates put the value of social video advertising at $79.28 billion by 2024.
- Social spending in Q3 2022 was up by 12% from Q3 2021.
- Overall, user trust in social media sites fell in 2022.
Number of Instagram Users Stats
Nearly 30 percent of all internet users are exposed to advertisements on Instagram.
Instagram is the fourth most popular social media platform, with monthly usage averaging 11.7 hours per user.
Instagram is used daily by 59% of all US adults.
Ninety-one percent of Instagrammers who are also users say they watch videos on the app at least once a week.
Instagram users who watched a brand’s story are twice as likely to go to their website as those who didn’t.
On average, more than fifty percent of Instagram’s user base engages with a Reel each week.
Brands
Instagram users are 90% more likely to follow a brand they genuinely care about.
Sixty-three percent of Instagram users around the world say they do product research or follow brands they are interested in.
In case you were wondering, 70% of Instagram users are fine with being exposed to advertisements while watching videos.
Want more data on Instagram advertising? Examine the 35 Most Important Instagram Statistics for Marketers in 2023.
Statistical Analysis of Facebook
Users
With 2.93 billion MAUs, or 36.7% of the global population, Facebook is by far the most popular social media platform.
In terms of monthly internet users, Facebook has 57.8 percent of the global market.
Slightly over two-thirds of Facebook users check in at least once per day.
Demographics
Facebook has 56.6% male users and 43.4% female users overall, with almost 20% of its users being males between the ages of 25 and 34.
There is a worldwide decline in Facebook usage among teenage girls.
People between the ages of 25 and 34 have the highest Facebook usage rate in the United States.
Only 3.9% of all US Facebook users are between the ages of 13 and 17.
With 327 million users, India’s Facebook community is the largest in the world. After China, the United States comes in second with 179 million users.
Usage
A global survey found that the average Facebook user spends 19.7 hours per month on the social networking site.
Facebook is the second most popular social media channel, coming just behind WhatsApp \sOnly 0.6% of users are unique to the platform, meaning Facebook is the only social platform this group uses
As a social networking site, Facebook’s primary function is to facilitate communication between users and their loved ones.
More than three-quarters (77%) of Facebook users are also active on Instagram.
The typical Facebook user in the United States spends 33 minutes per day on the platform.
Over one-third of US adults regularly get news from Facebook \sBrands
Facebook ranks as the seventh most valuable brand in the world.
At least once a week, 66% of Facebook users check out a local business’s page.
Sixty-nine percent of weekly Meta platform users who shop online say they were influenced to buy by ads they saw on social media.
Check out our Guide to Getting Started with Social Commerce or even more Facebook stats to get ahead of the social commerce game.
TikTok statistics
Users
In 2022, TikTok had 755 million users around the world.
TikTok is used by 21% of all adults in the United States.
TikTok had 672 million downloads in 2022, making it the most popular mobile app in the world.
Ads on TikTok are seen by 18.6% of all internet users.
Demographics
Over half of all Americans between the ages of 18 and 29 use TikTok.
People between the age of 18 and 34 make up the majority of TikTok users in the US
61% of TikTok’s user base identifies as female \sPeople between the ages of 12 and 24 account for 41.6%, or nearly half, of TikTok’s users in the US \sUsage
The typical monthly usage time for TikTok is 22.9 hours.
The video-sharing app comes in 6th position in a list of the world’s most-used social media platforms
More than eight in ten TikTok users are also active on Instagram.
TikTok users are usually high in search of a good laugh or a few minutes of light entertainment.
TikTok users in the United States spend nearly 46 minutes per day on the app, making it nearly tied with YouTube Brands in terms of daily usage time.