It seems difficult, and that’s probably an understatement, to manage many social media profiles for one firm (or many organisations). There are a lot of social media platforms to sign up for, apps to follow, and comments to respond to.
Oh, if there were only a simpler solution! (Of course there is, and you can learn everything about it by reading this article.)
As a social media marketer, your days will be long and stressful.
(Or a sole proprietor in charge of managing the company’s social media accounts. In any case, there are many more challenges that make being a business owner a tough nut to crack. Nevertheless, let me digress a bit.
It’s just so time-consuming to keep up with social networking (whatever anyone else is trying to tell you.) It’s not easy, but it’s definitely worthwhile if done well. Yet there will be moments when you feel like it’s all too much, and for that I have no judgement.
Most especially when there is a mountain of other tasks that need to be completed around the office. And everyone adjacent to:
Repeatedly checking each page and account for new comments and messages throughout the day.
Time-consuming inspections are interspersed by content updates, again performed individually on each profile.
Consideration must be given to what content to upload initially. Especially when all you’re doing is responding to comments and texts. When are you meant to use your imagination?
How to make your content interesting enough that your accounts expand on their own and your posts are seen by more and more people.
Then, as you begin to consider the matter, you remember the angry client who posted on Facebook and demanded instantaneous attention. So you’re rushing to gather data from your coworkers so you can fix the problem. You’re going to strive to be more deliberate in your social media use starting tomorrow, right?
A brief approach to managing your company’s many social media profiles
It is possible to streamline the process of managing many company social media profiles and improve the efficiency of your social media marketing efforts simultaneously.
To help, I’ve included some advice.
Develop a plan of action
Now, I get that you don’t have time for that and we just discussed it. Nevertheless, if you don’t have a plan for using social media, you’ll end up spinning your wheels.
The less prepared you are, the less time you’ll have to come up with a plan. If you want to escape this rut, do something that seems counterintuitive at first, but will really help you advance.
And it needn’t be anything fancy (I know the word “strategy” scares some people away). If it fits into your larger marketing plan and spells out how you intend to use social media to further your company’s objectives, that’s all you really need.
Verify that it adequately addresses all relevant concerns, such as
Where do your consumers congregate online, and who are they? Where do you want your brand to be (and why)?
To what end do you use each social media platform you participate in? More people visiting your website, more sales through social media, more exposure, etc.?
Specifically, what does that mean? What are the key metrics you hope to achieve (for instance, how many followers do you hope to amass in a given time frame?) Do you get a lot of comments on your posts? How fast would you like your replies to comments to be?
Even if you already know the answers to some or all of these questions, you’ll find that having a firm grasp on the others will benefit you immensely when it comes to the nuts and bolts of social media management. For the simple reason that you’ll have a clear idea of what’s most important and can swiftly pick where to direct your attention.
Develop a strategy for your social media posts.
It’s much simpler to plan the material to post when you have a good idea of what to write, where to write it, and, most importantly, why.
Next, outline your posting strategy, which should include both the type of material to be published and how often it will be published.
Improve your skills in moderation on social media
If your end objective is to provide outstanding social media customer service, increase brand exposure and revenue, or do all three, you need to be active on social media yourself. I mean “engaged” as in “active.” Sorry, but I could care less if you’re married or not.
And this includes being able to actively converse with your consumers by responding quickly to their postings, comments, and messages.
Well, so you’re aware that this may be the most challenging portion. Because consumer interaction can’t be planned in the same way as social media updates. It’s impossible to predict what may appear on your wall and demand your quick attention. Especially in the midst of a social media crisis.
Of course, you could always hire additional people to do it, but that’s not always an option. It’s also getting a social media interaction platform.
Determine effective responses through analysis
Don’t limit yourself to a single approach, method of communication, etc. Constantly analyze your performance and make modifications if needed.
Using a strategy that has stopped being effective but is still costing you time and money is one of the most stupid things you can do.
In order to make improvements to your social media strategy, it is important to analyse your data (which I highly recommend – no strategy is ever set in stone forever, especially not on social media.)