Creating advertising on Instagram is a breeze. As a matter of fact, if you leave the “All Placements” option checked when creating your Facebook ad campaigns, an Instagram ad will be created for you each time you publish a campaign.
But, experts in advertising know that simple solutions almost seldom provide positive results.
Knowing Instagram’s best practises for advertising is crucial if you want to maximise your return on investment (ROI) from your campaigns. And if you can go out there and claim it, Instagram may provide a substantial return on investment. Check out the success that advertisers are having on the social media site for uploading photographs:
Perhaps you’re debating whether or not to use visuals. And what of tales? How lengthy should a commercial video be?
In this piece, we answer all of these questions and more.
Recommended Methods for Creating Effective Images for Ads
If you don’t have a fantastic image, Instagram might not be the best digital outlet for you.
So what, precisely, constitutes a “great image,” and how can one ensure that they have one? Let’s go through some guidelines that might assist you make a choice.
You should use caution while using stock images
Ads on Instagram aren’t the place to employ stock photographs, despite their usefulness in other contexts. When compared to photographs from your network (relevant), photos from travel influencers (breathtaking), and photos of wonderful cuisine, people are quite competent at spotting stock photography.
Certain cases are the exception to this rule.
In the first place, though, if you overlay text on top of (an suitable) stock photo, you’re good to go. It is possible to succeed with a photo only serving as a backdrop if the advertisement language is compelling enough.
As this ad is meant for online marketers, we’re more interested in the headline “Irresistible Lead Magnet Templates” than the actual image. But, take note that the photo is of good quality and fits the context.
There is also the case where the snapshot serves as a teaser for a larger piece. Be wary about overusing this method, as it strongly relies on your ability to craft engaging language in the captions.
Using the carousel arrangement, swipe right to see more ads
If you want to double-tap, remark, or scroll down your Instagram feed, the user interface is straightforward. Users of Instagram have learned these habits and execute them nearly automatically.
By switching things up in the Carousel ad style, you can help your company stand out from the crowd. The Carousel ad format is preferable since it allows visitors to scroll side to side to view more material, rather than down. Many clever applications may be found for this function.
Use your initial image to draw the audience in and pique their interest. You may accomplish this by adding compelling language above your image advertisements to entice viewers to keep reading. Instead, you may employ a graphic method that graphically links the two pictures. The viewer feels forced to swipe right and continue reading either way.
Effective strategies for making commercial videos
Instagram may have begun as a photo-sharing service, but with the success of services like Vine, its users demanded the ability to share short videos. In 2013, when Instagram introduced its video features, users posted over 5 million videos in the first 24 hours.
It’s no different in the advertising world, where both viewer desire and the efficiency of video commercials are on the increase.
You should think about the following best practises for Instagram video advertisements if you want to provide what your audience wants and the outcomes your business needs.
Get your audience’s attention in the first three seconds
This may have been mentioned a hundred times on our site, but that doesn’t make it any less true or less significant.
If your video doesn’t have an engaging opening, often known as a “hook,” viewers aren’t going to stick around to see the remainder of it. There are a plethora of techniques that may be used to attract attention, and many of them are so straightforward that anybody can use them.
Have some fun with it and describe an absurd circumstance.
To create curiosity, use movement; if your subject is walking, the spectator will naturally ask, “Where is she going?”
Add text over your image to make your offer stand out
Make your film seem like it was produced just for the people watching it by include a clip from a location they are familiar with.
Put some pep in your step; no one is going to be psyched up about your company if you aren’t (and don’t worry, the little screen will tone down your 11 to a more manageable 8).
Instead than waiting for change to happen, initiate it
Every of your Instagram ad videos should include a call to action (call to action). Having two different ones—one in the middle and one in the end—could be ideal for longer films.