It’s no secret that the social media app Instagram has taken the world by storm as a means of sharing photos and videos. Instagram also allows you to “follow” other users and content providers on the site. Since its inception, Instagram has undergone a number of algorithmic shifts that have kept users glued to the app for far longer than is healthy. Everyone’s feed is customised to their own interests and the accounts they follow. Instagram has an Explore tab where users may see content that is relevant to their current search, the people they follow, or content they would otherwise enjoy.
Having your photos featured on Instagram’s Explore tab is a certain way to boost their discoverability and create a viral impact, giving you a fantastic opportunity for rapid interaction.
Get the exclusive secrets of increasing the visibility of your Instagram posts and increasing the likelihood that they will be featured on Instagram’s explore page in this post.
Just what is the Explore Page on Instagram?
Instagram’s Explore page is where the service’s content curation and presentation efforts come together for users. Instagram’s Explore feature offers up unique material to each individual user. A user’s feed is influenced by the content they enjoy and the profiles they choose to follow. Here is a curated selection of Instagram posts that the app thinks you’ll like.
Instagram says that over 50 percent of its users check out the Explore tab. That said, I was wondering what criteria Instagram uses to choose content on the Explore page. The algorithmic reasoning behind the decision includes things like:
- Favorited posts from the people you’re following
- Topically relevant posts
- Stories from accounts that are like the ones you already follow
Instagram’s Explore Page: Where Can I Find It?
Instagram’s Explore page loads when you click the Explore button (also known as the Search or Discover tab). Visit the homepage and look for the search symbol in the footer; click it. Use this link to take a look at Instagram’s Explore page.
Just how Crucial Is Instagram’s Explore Page?
It has been estimated that over 200 million Instagram users check out the Explore page every day. The exposure it generates is 100% natural and directly relevant to the target audience (especially for businesses and brands).
The moment your post hits the Explore page, you’ll have a plethora of chances to connect with individuals that aren’t already familiar with your business.
In order to rapidly expand your brand’s potential audience, becoming featured on Instagram’s Explore tab might be a game-changer.
Methods For Joining Instagram’s Explore Page
Timing Your Posts
As compared to other pieces of advice you may hear about Instagram, posting when your followers are most engaged on the network stands out as exceptional. That’s fantastic advice because freshness is a ranking component in Instagram’s algorithm.
If your post is very recent, it will have already been displayed in the feeds of the people who follow you. In addition, posting at times when your followers are most likely to be online will increase interaction, which is a must if you want your photos to show up on Instagram’s Explore tab.
If you have an Instagram Business profile, under the Insights tab, you’ll discover a section under “Audience.” Here, you can see the times of day and week when the majority of your followers are most likely to check your profile.
Disseminate interesting material and identify the types of updates that perform best for your audience
It’s not enough to just post when your audience is online if you want to create an impact with it. You need to make sure the information you share is not just interesting, but also useful. At this stage, you may choose to have your post shown on your followers’ Explore pages on Instagram, where it is likely to receive the greatest engagement.
With your expert understanding of the kind of information that would most appeal to your audience, you may add your own unique spin. Make use of everything you learned about your target market while crafting your brand’s social media strategy.
Make use of posts’ calls to action to increase engagement
Sometimes, your most popular posts will be shown on Instagram’s Explore page. So, it is crucial to keep your readers interested in your writings. One of the best ways to ensure this happens is to use calls to action in your articles that directly encourage interaction.
Ask your followers a question in the caption and see what they have to say in the comments. They can initiate contact with you in this method as well. To gain more exposure, you may ask your followers to interact with your postings in various ways. This is a brilliant technique for any contests or freebies your company hosts.
Make use of Trendy Media Types Including IGTV Videos and Reels
Instagram videos (IGTVs) have their own dedicated section on the Explore page. Video marketers and brand managers, this is a goldmine of data! It’s therefore not surprising that Instagram is heavily promoting its IGTV layout. As IGTV has its own area on the Instagram Explore page and is also pinned at the very top, using the format may be quite effective.
It’s also hardly a secret that Instagram is dependent on Reels. The Instagram landing page was redesigned from the ground up to accommodate this structure.
Tag and caption your posts appropriately.
There are several ways to increase the diversity of your material inside Instagram’s Explore tab, including the use of geotags, account tagging, hashtags, and captions.
Don’t forget that Instagrammers may search for content in a specific area or using a certain hashtag by using the Explore page. If someone happens to benefit from following a particular hashtag, they may now do so. Your content’s chances of being featured on Instagram’s Explore page may also be improved by using well chosen and appropriate captions.