Instagram is essential for businesses, since over 200 million users view at least one company profile every day and more than 1 billion individuals use the social site every month. When you think about it, why wouldn’t you want to expand your brand on this particular medium?
There has been a rise in the average amount of time individuals spend online, particularly now that mandatory social distance and more homebodyism are both contributing factors. Instagram has evolved into a place to hang out with friends and a fun diversion.
Instagram is a genuine chance for your business to connect with this demographic and expand as a result. This expansion, however, will not occur automatically. If you want more followers on Instagram, try these methods.
Write in on a regular basis
Your audience will lose both expectations and interest if you don’t keep up with regular blogging. After following your posts every day for a time, your followers will either be puzzled or forget about you entirely if you don’t publish again for a month. When you do decide to post again, they may no longer be following you.
Maximizing engagement without any lulls or stretches without updates is much easier when you stick to a regular timetable. Your Instagram plan should specify how often you hope to make posts.
Put your time down on paper!
Regular posting is essential for expansion, but it’s not always easy to stick to a plan. This is why preparation and the use of a schedule app are essential for rapid development on Instagram. Scheduling your Instagram posts in advance can not only help you save time, but it will also relieve some of the pressure and decrease the likelihood of making a mistake.
As luck would have it, Instagram has made this really easy for social media marketers everywhere. Instagram now offers scheduling capabilities within the Facebook Ads Manager, and there are other additional posting tools out there, many of which also include other growth-oriented tools.
Give Instagram Live a go
Did you know that 82 percent of internet users prefer watching live video over reading a status update?
Fortunately, Instagram Live facilitates this, and there are many good reasons to try it.
Firstly, Instagram Live videos propel you to the forefront of your audience’s story feeds. The fans of your Instagram Live video will be alerted that you are live through push notifications. Last but not least, it would appear that business accounts that make use of this functionality are favoured by Instagram’s algorithm, leading to more organic interaction and a higher profile visibility.
Collaboration with other companies’ products
Cooperating with a well-established company can help you quickly build a sizable Instagram following. Your material will be seen by both your present and a new audience when you form a mutually beneficial collaboration, making this a win-win marketing situation.
Make sure the organisations you seek partnerships with fit in well with your company goals if you want to obtain fruitful, profitable alliances. You need to make sure that their target market is similar to yours. When proposing collaborations, it’s also helpful to have a strategy in mind. While thinking about your prospective spouse, what do they stand to gain from a relationship with you? Can you describe the structure of our Instagram advertising campaign?
Organize competitions
Running a contest on Instagram is a great method to get more eyes on your profile and increase your following. Why? One reason may be because people appreciate gifts that cost nothing. People are more inclined to participate if you are giving away Anything. Instagram’s many entry options make it a great platform for contests and giveaways that may boost your follower and interaction counts. The following are some examples of possible requests to make of others:
- Share images
- Leave a comment and include your friends.
- I appreciate your writings.
- Write and share your experiences.
Another perk is that it is not always necessary to go to great lengths to organise and execute such competitions or giveaways.
Become a consistent user of Instagram Stories
Instagram Stories, like Instagram Live, is a useful tool. Why? Instagram has 500 million daily users who watch 1 in 3 of the most popular stories, which are posted by brands. With the rising interest in narratives, showcasing your brand through such works provides your target market with another another entry point for interaction with your company. In order to reach more potential customers, you may market your business with Instagram Story advertising.
Another amazing thing about tales is that they are simple to implement. Posting a photo or short video on Instagram as a “Story” is easy and carries no risk because they disappear after 24 hours. If you want to keep previous tales alive for as long as possible, you may preserve them and then show them off in suitable categories on your page.
Ensure cohesion on your Instagram page
Consider these advice if you want Instagram to expand: You need to make sure your page is incredibly consistent and relevant to your brand. Consistency is highly valued by society.
The first step in achieving this goal is to maintain constant photo backdrops and lighting throughout the duration of the shoot/production. If you’re promoting apparel online for a fashion brand, for instance, you shouldn’t take photos of each item against a different backdrop. Maybe you want things to feel more organic. To facilitate the exchange of ideas, you may photograph your models in the same park, field, or city streets. Generally speaking, lighter backgrounds work best, and if you’re going to use natural light, you should take your pictures outside or near a window, but not directly in the sun.
Using the same Instagram filter or editing techniques throughout your feed is the second step in creating a unified appearance. Doing so will give your pictures a more unified look. Find out which filters provide the desired effect, and experiment with your own editing tools.